Every Drop Matters
The Freshwater Society (FWS) works to preserve and conserve freshwater resources in Minnesota. Through decades of leadership on groundwater sustainability and non-point pollution, it earned a reputation as a trusted information source and partner to freshwater advocates. But FWS was often only preaching to the converted – fellow policy wonks.
With new leadership, FWS seeks to produce more engaging information that expands the capacity of like-minded organizations and individuals to make an impact. By turning credible research into clear action steps, FWS promotes behavior change and helps improve our water quality.
We conducted market research, and refreshed the organization’s look and messaging to more visibly position FWS as an educator, adviser, and collaborative leader for freshwater in Minnesota.