Think + Do » an exploration of mission-driven marketing and design

Favorite Links – December 2014

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

Every project starts with a creative brief, but very few projects end up with exceptional results. Why? This inspiring video shares insights from creative titans.

Eight Ways to Say No With Grace and Style
We should be saying no more than we say yes, although the opposite is actually true.

Identity-Based Habits: How to Actually Stick to Your Goals
A recipe for sustained success in changing behavior – yours or your audience’s.

What Do We Get When We Give to a Good Cause?
Why on earth would a rational person give money to charity?