Necessary Evil

Almost any method of hiring a consultant is better than the RFP.
Imagine the Unimaginable

How can we feel more optimistic when faced with daunting challenges?
Pattern Hunting

Designers study existing patterns and diverse perspectives to generate new ideas.
The River Parable

We often get the wrong answers because we are asking the wrong questions.
CLA Magazine

New work for the College of Liberal Arts celebrates its students’ impact and donors’ generosity.
5K Lessons Learned

Running a race and working on a difficult design problem impart some of the same lessons.
The Rule of 20-10-5

The biggest obstacle to making an impression is rarely a lack of information.
Seek a Minimum Viable Audience

Aim narrow, not broad, and commit to a process of continuous improvement.
Common Nonprofit Branding Mistakes

Building and maintaining a strong brand doesn’t come without pitfalls.
Design Can Be a Force for Good

Design is not just how something looks. It is a process to create successful outcomes.