Declines in the number of people seeking its services – despite nationwide increases in personal debt – caused LSS Financial Counseling to reconsider the brand’s position, and seek a better understanding of its target audiences’ attitudes and perceptions toward managing debt.
We conducted in-depth interviews with LSS counselors, staff, clients, and people who were candidates for debt counseling, but had yet to sign up. Those insights were captured in a new logo, tagline, templates, and brand and messaging guidelines for both internal and external communications.
Evaluate the effectiveness of the organization’s name and messaging.
Establish a clear and compelling brand identity.
Move prospects to take action through targeted marketing communications.
Debt management plan participation increased by nearly 30% in the first year after the brand was launched.
Getting a new project off the ground means you’ve got problems to solve. Sign up to receive our FREE project planning toolkit, and get our quarterly newsletter as a bonus.
This toolkit will guide you through a process designed to help you ask better questions, gain fresh insights, and achieve new levels of success.