Through decades of leadership on groundwater sustainability and non-point pollution, Freshwater earned a reputation as a trusted information source and partner to freshwater advocates. But they were often only preaching to the choir – fellow policy wonks.
We conducted market research, and refreshed the organization’s look and messaging to more visibly position them as an educator, adviser, and collaborative leader for freshwater in Minnesota.
Define and refine brand position and message to increase impact.
Turn credible research into clear action steps to promote behavior change and improve water quality.
Seek new opportunities for collaboration.
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