Bell Museum of Natural History

Brand Identity
Bell Museum 150th Anniversary – bird’s nest with eggs – feature image
150th Anniversary Celebration
As Minnesota’s natural history museum, the Bell has collected, preserved, and interpreted our state’s rich animal and plant life for more than 150 years. The milestone anniversary represented an opportunity to celebrate its role as a significant state resource, cultural attraction, and accelerator for scientific exploration and discovery.

Throughout the year, the museum marked the anniversary in a multitude of ways, including special exhibits, events, on-site graphics, merchandise, and digital communications.

We designed not just a stand-alone mark to highlight the anniversary, but a design system that has the flexibility to work with the existing Bell brand across its many audiences in an ongoing way – an anniversary sub-brand.

The design captures the broad diversity of the museum collections, while celebrating the fun, hands-on experiences. It can be modified to create almost endless variations.


Highlight the vision and impact of the Bell Museum through anniversary events and outreach.

Create a flexible identity system to celebrate the anniversary on site and around the state.

Celebrate and thank generous funders.

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The anniversary branding was used to promote dozens of events, planetarium shows, and summer camps – and used across radio, print, and outdoor advertising. Donors were thanked at an anniversary gala.

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