What happens when all of the parameters change – all at once? Creative professionals are needing to figure out new ways of doing many things, but it can feel like we have to do this all alone. While we cannot control the world around us, we can control how we respond.
objectives
This video podcast was created to deliver timely and insightful content in response to a global pandemic.
The series used online tools and delivery that were an example of creative adaptation for AIGA member events during quarantine.
results
Traffic on the AIGA Minnesota website grew more than 500% during this eight-part series.
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