AIGA Minnesota

Brand Identity
Show banner from AIGA Minnesota video podcast – Conversations with Quarantined Creatives
Conversations with Quarantined Creatives
Like the rest of the world, people in creative professions experienced a lot of stress in 2020. Conversations with Quarantined Creatives is a video podcast featuring interviews with creative leaders from around the country. The conversations explore the many ways designers, photographers, and writers are adapting their lives and businesses in a pandemic world.
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What happens when all of the parameters change – all at once? Creative professionals are needing to figure out new ways of doing many things, but it can feel like we have to do this all alone. While we cannot control the world around us, we can control how we respond.

objectives

This video podcast was created to deliver timely and insightful content in response to a global pandemic.

The series used online tools and delivery that were an example of creative adaptation for AIGA member events during quarantine.

results

Traffic on the AIGA Minnesota website grew more than 500% during this eight-part series.

Measure twice. Cut once.

Planning ahead saves a lot of time and headaches. Sign up to receive insights delivered quarterly, and we will send you our project planning template.

This document will help you prioritize project goals, define audiences, and establish criteria for measuring the project’s success.