The River Parable
We often get the wrong answers because we are asking the wrong questions.
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We often get the wrong answers because we are asking the wrong questions.
Aim narrow, not broad, and commit to a process of continuous improvement.
To design better outcomes, understand why your audience thinks and behaves the way they do.
Your ideas are only as good as your ability to engage stakeholders in generating solutions.
Market researcher gathers audience insights to shape business decision-making.