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Designers study existing patterns and diverse perspectives to generate new ideas.
We often get the wrong answers because we are asking the wrong questions.
The biggest obstacle to making an impression is rarely a lack of information.
Aim narrow, not broad, and commit to a process of continuous improvement.
To design better outcomes, understand why your audience thinks and behaves the way they do.
Your ideas are only as good as your ability to engage stakeholders in generating solutions.
Considering the consequences is key to designing systems that serve everyone.
Assuming we know more than we do is a recipe for more of the same – or worse.