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The biggest obstacle to making an impression is rarely a lack of information.
Value is in the eye of the beholder. Understanding human behavior is the key to unlocking value in your brand.
Without describing a desired future state, how do you know where to aim?
Don’t lose sight of the long game when prioritizing day-to-day tactics.
Forming an emotional bond with your audience takes more than a digital mindset.
Unless you have a compelling reason, you may be addressing the wrong problem.
The complexity of designing for human beings demands that we maintain perspective.
For tough design problems, working together dependently is more effective than working independently.