think + do
A blog exploring mission-driven marketing and design > subscribe

Seek a Minimum Viable Audience
Aim narrow, not broad, and commit to a process of continuous improvement.

Common Nonprofit Branding Mistakes
Building and maintaining a strong brand doesn’t come without pitfalls.

Design Can Be a Force for Good
Design is not just how something looks. It is a process to create successful outcomes.

How to Hire a Designer
Advice from clients on how to hire and work with designers and creative firms.

Bell Museum 150th Anniversary
A flexible brand refresh brings the museum’s collections to life.

Why Ask Why?
To design better outcomes, understand why your audience thinks and behaves the way they do.

Making Great Ideas Happen
Your ideas are only as good as your ability to engage stakeholders in generating solutions.

CIDNA Brand Refresh – New Work
Minneapolis neighborhood organization’s makeover is a bold step forward.

The Land of Make Believe
Value is in the eye of the beholder. Understanding human behavior is the key to unlocking value in your brand.