Woychick - blog

think + do

A blog exploring mission-driven marketing and design > subscribe

Aim narrow, not broad, and commit to a process of continuous improvement.

Building and maintaining a strong brand doesn’t come without pitfalls.

Design is not just how something looks. It is a process to create successful outcomes.

Advice from clients on how to hire and work with designers and creative firms.

A flexible brand refresh brings the museum’s collections to life.

To design better outcomes, understand why your audience thinks and behaves the way they do.

Your ideas are only as good as your ability to engage stakeholders in generating solutions.

Minneapolis neighborhood organization’s makeover is a bold step forward.

Value is in the eye of the beholder. Understanding human behavior is the key to unlocking value in your brand.