think + do
A blog exploring mission-driven marketing and design
CLA Magazine
New work for the College of Liberal Arts celebrates its students’ impact and donors’ generosity.
5K Lessons Learned
Running a race and working on a difficult design problem impart some of the same lessons.
The Rule of 20-10-5
The biggest obstacle to making an impression is rarely a lack of information.
Seek a Minimum Viable Audience
Aim narrow, not broad, and commit to a process of continuous improvement.
Common Nonprofit Branding Mistakes
Building and maintaining a strong brand doesn’t come without pitfalls.
Design Can Be a Force for Good
Design is not just how something looks. It is a process to create successful outcomes.
How to Hire a Designer
Advice from clients on how to hire and work with designers and creative firms.
Bell Museum 150th Anniversary
A flexible brand refresh brings the museum’s collections to life.
Why Ask Why?
To design better outcomes, understand why your audience thinks and behaves the way they do.