think + do
A blog exploring mission-driven marketing and design
The Rule of 20-10-5
In conversations with clients or colleagues, I find myself citing an old design principle with surprising frequency. Nearly 40 years ago while working on a
Seek a Minimum Viable Audience
Aim narrow, not broad, and commit to a process of continuous improvement.
Common Nonprofit Branding Mistakes
Building and maintaining a strong brand doesn’t come without pitfalls.
Design Can Be a Force for Good
Design is not just how something looks. It is a process to create successful outcomes.
How to Hire a Designer
Advice from clients on how to hire and work with designers and creative firms.
Bell Museum 150th Anniversary
A flexible brand refresh brings the museum’s collections to life.
Why Ask Why?
To design better outcomes, understand why your audience thinks and behaves the way they do.
Making Great Ideas Happen
Your ideas are only as good as your ability to engage stakeholders in generating solutions.
CIDNA Brand Refresh – New Work
Minneapolis neighborhood organization’s makeover is a bold step forward.