think + do
A blog exploring mission-driven marketing and design > subscribe
Imagine the Unimaginable
How can we feel more optimistic when faced with daunting challenges?
Pattern Hunting
Designers study existing patterns and diverse perspectives to generate new ideas.
The River Parable
We often get the wrong answers because we are asking the wrong questions.
CLA Magazine
New work for the College of Liberal Arts celebrates its students’ impact and donors’ generosity.
5K Lessons Learned
Running a race and working on a difficult design problem impart some of the same lessons.
The Rule of 20-10-5
The biggest obstacle to making an impression is rarely a lack of information.
Seek a Minimum Viable Audience
Aim narrow, not broad, and commit to a process of continuous improvement.
Common Nonprofit Branding Mistakes
Building and maintaining a strong brand doesn’t come without pitfalls.