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Favorite Links – February 2018

February 17, 2018

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

8 Ways to Give Better Feedback to Creatives
Suggestions for bringing project goals into better focus when your creative team misses the mark.

The Definitive Guide to Working with the Millennial Species
Humorous look at the idiosyncratic traits of that generation no one is writing about.

USA Facts
Federal, state, and local data from over 70 government sources presented in accessible, searchable format.

How Gatorade Invented New Products by Revisiting Old Ones
A preoccupation with creating shiny new products can blind people to the most profitable and low-risk opportunities.


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