Think + Do » an exploration of mission-driven marketing and design
Favorite Links – December 2015
We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:
Print is the New ‘New Media’
20 years into the digital revolution, print is making something of a comeback
How to Pitch a Brilliant Idea
Coming up with creative ideas is easy; selling them to strangers is hard.
Why Simple Brands Win
By simplifying the customer experience in a complex world, these brands win customer loyalty, which drives business results.
How the Mad Men Lost the Plot
The arrival of Facebook and Twitter appeared to threaten the advertising industry’s very existence. So what happened next?