Think + Do » an exploration of mission-driven marketing and design

Screen shot of home page of the website LoveMplsParks.orgOver the past few years, I have been looking for more opportunities to use design for good, incorporating personal interests into my career with self-initiated (versus client-initiated) projects.

As a Minneapolis resident for more than 25 years, I’ve come to appreciate our parks as one of the primary reasons my family calls this city home. My interest in Minneapolis Parks is deep, varied, and long lasting. Among other things, I’ve biked, walked, rowed, coached, played, eaten, and proposed marriage in our city’s parks.

For several years I served on my Minneapolis neighborhood association’s board of directors. It was during this time – as a liaison to park board commissioners and staff – that I came to understand the perilous financial condition of our park system, and began contemplating ways to address that.

Icon for the website was created to help engage citizens as park advocates, increase the use and recognition of park amenities, and give park visitors an opportunity to display their support.

50% of all profits will be donated to the Minneapolis Parks to help maintain and preserve our park system.

Since the site was launched, nearly $2,500 has been donated to People for Parks, a non-profit organization created to stimulate financial and community support for Minneapolis Parks. And in June 2016, AIGA Minnesota recognized the project with an award for excellence in design.

A poster show is planned for October 2016.

I invite you to share this with friends who, like me, love Minneapolis parks. You can also follow LoveMplsParks on Twitter and Facebook.

Image of Minneapolis Parks logos from AIGA Design Show -






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