Think + Do » an exploration of mission-driven marketing and design

Favorite Links: June 2012

We’re always in search of fresh thinking on issues that affect nonprofit marketing. Here’s some recent favorites:

How Great Leaders Inspire Action
Simon Sinek via TED.com

Why Smart People Are Stupid
Jonah Lehrer for The New Yorker

Designing for the Obvious, the Boring, the “Of Course”
Gerry McGovern

And an extra bonus link for our patient fans in Madison, Wisconsin:

Why Successful Branding Still Happens Offline
The Wall Street Journal

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