Think + Do » an exploration of nonprofit marketing and design
There’s not a single designer I know who, upon receiving a freshly printed copy of a new publication or clicking on a just-launched website that they designed, doesn’t immediately spot something that they wish could be fixed or improved. It’s kind of a blessing and a curse, this tendency to fixate on details. But in an effort to hew to the adage “it’s better to light a candle than to curse the darkness,” let’s take a moment to appreciate a few of the things that make working in nonprofit design and marketing worthy of thanks.
More than in the private sector, where passions tend to favor profits over people, most people who work for nonprofit organizations do so because they care – about the mission, about doing good, about helping others, about making the world a better place. Life is too short – and we spend too much of it at work – to spend it on things we don’t care about. I’m thankful for people who follow their heart.
We live in a time of nearly unprecedented disruption and upheaval. Changes to the way we communicate, raise funds, learn, travel, and consume everything from movies to medications can cause uncertainty and anxiety, but these changes also represent tremendous opportunities. I’m thankful for living in a time when the status quo is being questioned relentlessly, and conditions are ripe for change.
The phone that I have in my pocket is more powerful than the computer that was on my desktop twenty years ago. From file sharing to Facebook to Photoshop, from gigabytes to Google, our remarkable advances in technology are a great equalizer. Tools and software that were once non-existent or cost-prohibitive to nonprofit organizations are now essential and readily available. I’m thankful that technology makes it ever easier to do previously unimaginable things.
Nonprofit organizations tend to take the long view. When you’re tackling some of humanity’s most challenging problems – poverty, education, abuse, hunger – it’s probably wise not to rely on quarterly reports to boost your self-esteem. Persistence in the face of long odds and slow progress is a requirement both to one’s sanity and developing innovative solutions. I’m thankful for both the patience required to dream big, and the impatience necessary to avoid settling.
In addition to the reasons above, I like working with people who work in the nonprofit sector because they tend to be bright, collegial, and generally good humored. It’s not like it’s a laugh-a-minute trying to advance the human condition, but in my experience tough problems often call for a lighter touch. I’m thankful for people who don’t check their humanity at the office door.
Americans are remarkably generous. Despite occasional evidence to the contrary, I think that deep down we maintain an unwavering belief in our responsibility to help those who are less fortunate. As one of my clients once said, “People don’t give you money because you need it. They give you money because they feel they can make a difference.” I’m thankful for all the people who donate time and money to make our world better, and our nonprofit organizations possible.
Often, it’s the little things that make working in the nonprofit world a gratifying experience. I’m thankful for wonderful collaborators, audacious dreamers, and enough candles to light the way.
What are you thankful for?