Think + Do » an exploration of mission-driven marketing and design
One of the most common complaints heard in nonprofit circles involves the inability to scale up successful programs and services – to reach more people and have a bigger impact. In lamenting a lack of success, missed opportunities, or high level of stress, it’s always tempting to fall back on a trusty rationalization: “If only I had more time and money …”
We all have limitations, and a lack of time and/or money is a familiar experience for most of us. Its durability and popularity as an excuse can be attributed to the almost effortless jujitsu that places all responsibility beyond our control. After all, how many people are willing to admit that “I’m just not very good at setting priorities.” Or, “It’s just so much easier to do things the old way than to think of new options.”
Make hard choices
The origin of the word priority is a hybrid of French and Medieval Latin words that refers to a “state of being earlier” or “precedence in right or rank.” It seems almost too obvious, but when putting things in order, only one of them can be first.
Often, people fail to take the time to actually rank the items that land in their in-box for priority or relevance, simply stacking them up like firewood and chopping away at the never-ending pile in a futile attempt to make it disappear.
In his bestselling book, Essentialism: The Disciplined Pursuit of Less, author Greg McKeown suggests that success is not predicated on better time management or getting more done in less time. It’s only through establishing a more selective criteria for what is essential, and then systematically adhering to the discipline of eliminating everything else, that we can make our highest possible contribution at work or at home. As McKeown writes: “Multitasking is not the enemy. Pretending we can multi-focus is.”
Having a compelling answer for “Why are we doing this?” guarantees that it continues to happen. Being able to determine “Is this worth doing right now?” guarantees that the most important work gets done first.
Think outside the toolbox
They don’t make problems like they used to – all the easy ones have been solved. Complex problems require more flexibility and creativity than ever before, but we’re constantly besieged by that unprioritized to-do list (see above) and arbitrary deadlines.
Taking time to solve problems creatively is not about singing around a campfire or finger painting (though I don’t see how either could hurt). To be creative, one must possess a perpetual enthusiasm for seeking out “better” and encourage others to do the same. Creativity takes many forms, including:
- Making something that did not exist before.
- Taking something that exists and applying it in a new way.
- Viewing a problem from multiple perspectives.
- Fearlessly experimenting and failing – and trying again.
- Knowing who to call on when you don’t have the answers.
- Considering all obstacles temporary.
I’m sure you can think of dozens of additional ways to creatively solve problems. After all, you’re creative, right?
Just say no
When we think of discipline, it brings to mind images of stern taskmasters, military haircuts, and punishment for disobeying the rules. That’s a pity, because organizational (and personal) discipline doesn’t require 100 push-ups, it requires the courage to say “no.”
Most of us want to be liked, to be polite, to be considered team players. It’s the reason we say “yes” to all sorts of things that are not of primary importance to solving our most urgent and vexing problems. It’s also the reason that our time is constantly being hijacked by others.
When you learn to say “no” – politely, diplomatically, but firmly – to attending another meeting, adding your two cents to a group email, or working nights and weekends, you gain time to focus. After all, time spent identifying what’s most valuable is better than working on what’s not.
Same old routine
Apple founder Steve Jobs was known for his daily uniform of blue jeans and a black mock turtleneck. Albert Einstein bought several versions of the same grey suit because he didn’t want to waste brainpower on choosing an outfit each morning. In addition to adopting a signature style – a personal brand – these men recognized the benefits of establishing a consistent routine.
Research shows that the simple act of making decisions degrades one’s ability to make further decisions. In other words, in a turbulent environment where numerous choices are constantly required, the less effective each subsequent decision is likely to be.
In order to make good choices, it’s beneficial to streamline the process by eliminating things that impair our focus from the most essential task. That’s why good golfers have a repeatable pre-shot routine, and good decision-makers follow a process that enables them to do their best work.
A routine might include taking 15 minutes to organize your day’s expected activities in order of priority. It might be getting a set amount of sleep every night. It could involve only tackling certain types of work on certain days of the week. No matter what works for you, consistently good outcomes are based on the strength of your routines.
You are here
Einstein (the same guy with the grey suits) once said, “Imagination is more important than knowledge.” Perhaps more important than both is the ability to articulate a clear and compelling vision of where you are and where you’re going – a definition of what success looks like.
Imagine taking a trip to an unfamiliar location without any maps. Should you zoom in and focus on a smaller area, or zoom out and get a better sense for your surroundings? Without a clear vision, you would waste a lot of time on people, places, and things that move you no closer to your goal. Without clarifying your successful outcome, how will you answer the pleas from the back seat: “Are we there yet?”
I have found that clarity, simplicity, and a disciplined approach to solving (and eliminating) problems are the best ways to build personal and organizational capacity. What has worked for you?