Think + Do » an exploration of nonprofit marketing and design

Favorite Links – April 2017

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

What Clients Think 2017
What do clients think of design firms? This report provides some revealing insights in its summary of more than 450 interviews.

Why Everyone is Falling in Love with Print Again
Print design evokes emotions that increases its effectiveness compared to digital media.

Forget Coding: Writing is Design’s “Unicorn Skill”
If designers don’t know how to write well, the final product can suffer as a result.

Google Ad Grants
Google AdWords offers $10,000 of in-kind advertising every month for qualified nonprofit organizations.

Favorite Links – February 2017

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

Too Fast to Think: Why Switching Off Unlocks Creativity
We’re living in a constant state of distraction. Is modern life suffocating the part of our brain where ideas come from?

Collapse of Trust
What are the implications for marketing in a world where people no longer trust institutions and organizations?

Statistics to Help You Plan Your Social Media Strategy
To reach your audience on Facebook, Twitter, Instagram, and others means you need to understand how these ever-growing networks work.

Simon Sinek on Millennials in the Workplace
Parents and technology leave young people ill-equipped to succeed in the real world.

Favorite Links – August 2016

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

Profitable Good Drives Bottom Line Results
The blending of consumerism and social consciousness is changing how people engage with brands.

Why REI’s #OptOutside Campaign is Worth Studying
Customer empathy is more important than ever

Anti-anti-social
What Pokemon Go and other fashionable apps have in common

Why Problem-Finding is Cooler than Problem-Solving
Can you see around the corner, or only what’s in front of you?

Favorite Links – June 2016

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

The New Digital Divide
Stop distracting and annoying your customers. Start listening and helping them do what they want to do.

The Future of Design is Emotional
The first time you meet someone, your first thought isn’t “How do they function?” it’s “How do they make me feel?”

Found Palettes
A collection of color palettes inspired by photography.

Do You Take Yourself Seriously?
Spend less time dreaming and more time doing.

What Do Millennials Really Want at Work?
The same things the rest of us do.

Favorite Links – March 2016

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

Hey, You Want Nonprofits to Act More Like Businesses?
Then treat us like businesses.

The New York Public Library’s New Digital Collection
More than 187,000 maps, photographs, illustrations, and more – all free for anyone to use.

As Digital Advertising Grows, So Do Questions
It will surpass TV next year to become the No. 1 medium – but is it effective?

If The World Were 100 People
A great example of how to bring an infographic to life.

Favorite Links – December 2015

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

Print is the New ‘New Media’
20 years into the digital revolution, print is making something of a comeback

How to Pitch a Brilliant Idea
Coming up with creative ideas is easy; selling them to strangers is hard.

Why Simple Brands Win
By simplifying the customer experience in a complex world, these brands win customer loyalty, which drives business results.

How the Mad Men Lost the Plot
The arrival of Facebook and Twitter appeared to threaten the advertising industry’s very existence. So what happened next?

Favorite Links – September 2015

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

The First Question to Ask of Any Strategy
If the opposite of your core strategy choices looks stupid, you’ve still got work to do

What Really Matters: Focusing on Top Tasks
How to spend your limited time working on the things that matter most to your website visitors

The Design Firm is (Walking) Dead
But design couldn’t be more alive

Favorite Links – July 2015

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

Why You Need Design
Chapter 1 of Mike Monteiro’s insightful book – You’re My Favorite Client

Want a Better Pitch?
How to tell a more compelling story

Feedback Phases and Personas
Asking the right people the right questions is key to gathering valuable insights

In A Digital Chapter, Paper Notebooks Are As Relevant As Ever
Research shows taking notes on paper far superior to laptops

Favorite Links – May 2015

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

Change Blindness
Why people don’t see what designers expect them to see.

PowerPoint Should Be Banned
Make these slides the last ones you ever read.

Style Guides Every Startup Should See
… and established organizations will benefit as well.

Outsmart Your Own Biases
People put too much faith in their intuition and judgment.

Favorite Links – March 2015

We’re always in search of fresh thinking on issues that affect nonprofit marketing. This eclectic list features some of our recent favorites:

Eight Ways to Say No With Grace and Style
We need to learn the slow “yes” and the quick “no.”

The Future of Web Design
Even digital pioneers didn’t see this disruption coming.

Collaboration-palooza
Nonprofit organizations desire to collaborate more than they actually do.

10 Tricks to Appear Smart in Meetings
Try them all! You’ll be climbing the corporate ladder in no time!