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Think + Do » an exploration of mission-driven marketing and design

Favorite Links: March 2013

Published on March 1, 2013 by Dan Woychick

We’re always in search of fresh thinking on issues that affect nonprofit marketing. Here’s some recent favorites:

Increasing Sales By Answering Customers’ Questions
The New York Times

The Cost of Free Doughnuts: 70 Years of Regret
NPR: Planet Money

Relationship-Building Doesn’t Scale
Alumni Futures

The UC Logo Controversy: How 54,000 People, the Mainstream Press and Virtually Every Designer Got it Wrong
AIGA

Posted in Favorite Links and Tagged Alumni Relations, American Red Cross, Brand Management, Categorical Change, Customer Service, Marketing Strategy, UC Logo Controversy

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