- Who We Are
- What We Do
- Food for Thought
- Inquiries
We help nonprofit organizations communicate more successfully. For over 20 years we have worked with clients on research, marketing strategy, and the implementation of campaigns to raise awareness and visibility, inspire donors, and increase understanding.
Resolution Evolution
Our annual holiday greeting: As we look forward to the new year, no matter how 2012 plays out, we understand.
New Work
Minot State University asked us to refresh the look of its marketing materials and provide guidance and tools to help build brand awareness with internal and external audiences.
Reach Magazine
The College of Liberal Arts at the University of Minnesota wanted to unify the Fall issue of their alumni magazine around the issues of justice, healing, and reconciliation.
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Our Staff
Dan Woychick
Principal and Creative Director
dan@woychickdesign.com
Dan is a creative strategist and devoted family man with 20+ years experience helping non-profit organizations communicate more effectively. He earned a BFA in Art from the University of Idaho, and is a past president of AIGA Minnesota. Dan possesses a remarkable ability to recall phone numbers without use of a Rolodex. His work has been recognized in local and national competitions and publications, and on his Mom’s refrigerator.
Claire Napier
Designer
claire@woychickdesign.com
Claire is a native of Illinois who moved north to buy a new winter coat. She will be retiring from design and forming a band as soon as she learns to play an instrument or carry a tune. Until then, she likes to measure things in picas and obsess over the scandalous exploits of Rod Blagojevich. Claire holds a BFA in Graphic Design from the University of Illinois.
Buster
Chief Morale Officer
Buster was a brown-and-white dog of indeterminate parentage. His responsibilities included grumbling at the mail carrier, dancing in the window when we returned from meetings, and keeping the couch warm. Though normally mild-mannered, his separation anxiety-induced fits of pique may one day be cause for scientific study. Buster was 16 years old when he died on September 4, 2010. Photo
Working With Us
Our work is characterized by rigorous inquiry that helps us form a more holistic view of the organizations we work with. We believe that capturing the essence of each organization requires a deep understanding of its people and traditions. In so doing, we help each client better fulfill their mission.
Our depth of experience in non-profit marketing is demonstrated in our work, our methods, and our results. We get results because:
- Our experience working with non-profit organizations helps us to understand their challenges and recognize opportunities.
- We ask the right questions so that recommendations are based on context, not conjecture.
- We are experienced in guiding clients from Point A to Point B – and helping them define what Point A and Point B are.
- We help our clients tell compelling stories that are designed to reach specific audiences.
- We are skilled at translating themes, graphics, and messages from one application to another, maximizing each medium.
We assemble teams of skilled people to respond to the challenges of each project we work on.
As needed, we draw on the talents of experienced marketing strategists, researchers, programmers, developers, and social media experts. This business model allows us to stay nimble, listen to what our clients need, and maximize the budget.
Client List
- Academic Systems
- AIGA Minnesota
- American Red Cross
- Annunciation School
- Bush Foundation
- Center for Victims of Torture
- City of New Richmond, Wisconsin
- Como Park Conservatory
- Eureka Recycling
- Full Cycle
- Hennepin Parks
- Invest Learning
- Manchester College
- Minot State University
- Minnesota Children’s Museum
- Minnesota Medical Foundation
- National Youth Leadership Council
- Northeastern State University
- Okoboji Foundation
- Oracle for Higher Education
- University of Illinois
- University of Minnesota
- University of Wisconsin–River Falls
Contact us to view our latest work, request samples, or discuss an upcoming project.
Portfolio
Case Studies
Northeastern State University
Reversing a four-year enrollment decline with an integrated summer campaign
UNIVERSITY OF MINNESOTA
Revitalizing a publication while saving $30,000 annually
American Red Cross
Recruiting young adults to become first-time blood donors
To view our latest work, request samples, or discuss an upcoming project, contact Dan Woychick at 612-825-5400.
News
Why Not Minot?
Minot, ND (12.08.11)
Dan Woychick will be introducing a refreshed visual identity to senior leaders at Minot State University, and leading a brand ambassor workshop as part of a one-day campus visit. Woychick Design conducted market research and created a suite of marketing materials as part of the school’s rebranding effort in 2005-06.
BrandLab at Washburn High School
Minneapolis (10.14.11)
Woychick Design is has been chosen as a mentor for this Fall’s BrandLab workshop at Washburn High School in South Minneapolis. BrandLab’s mission is to expose students from diverse cultural and socioeconomic backgrounds to professional opportunities in advertising, marketing, and graphic design.
Making Great Ideas Happen
Minneapolis (06.01.11)
We’re happy to announce the first visual signs of our work with Full Cycle, one of our 2010 grant recipients. In addition to brand and logo development, we’ve helped this Minneapolis non-profit launch a new website, plan new building graphics and develop a line of merchandise for sale in their bike shop. Since 1989, Woychick Design has donated our services to dozens of nonprofit groups focusing on education, children, and the environment.
Blog
Think + Do: An exploration of
non-profit marketing and design
Some ideas aren't neatly captured in a photo or a case study, but represent a synthesis of our experience. Some projects are experiments that allow us to stretch our creative muscles and develop new skills. On our blog you'll find information, inspiration, and an opportunity to participate in the exchange of ideas. Join us!
Links
News, opinions, and food for thought found in our ongoing quest for new ideas and deeper understanding of nonprofit marketing.
Learning to Say No to Bad Ideas
A List Apart
Skip Perfection & Launch Early
The 99 Percent
Design Your Customers' Decisions
Harvard Business Review
The Frontal Cortex
Are Metrics Blinding Our Perception?
New York Times
Contact Us
Thank you for your interest in Woychick Design. To view our latest work, request samples, or discuss an upcoming project, please contact us at 612–825–5400 or by email at info@woychickdesign.com.
Woychick Design
320 West 48th Street
Minneapolis, MN 55419
612-825-5400 phone
866-532-5400 toll-free